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Introducing a new visual identity as a company: 10 tips to do it right

Introducing a new visual identity for a company can be a daunting task, but it is also an exciting opportunity to refresh and modernize the brand. A well-planned and executed rollout can help to ensure that the transition is smooth and successful. In this article, we will provide 10 tips on how to introduce a new visual identity as a company, as well as an extra tip on how to stand out in the process.

introducing a new visual identity
Silence Urban Ecomobility used Sneakers to make their brand stand out
  1. Plan ahead: Make sure to give yourself plenty of time to plan and execute the rollout of your new visual identity. Consider factors such as the availability of resources, any necessary approvals, and any potential challenges or roadblocks that may arise.
  2. Communicate with stakeholders: It is important to keep all relevant stakeholders informed about the changes to the visual identity. This includes employees, customers, partners, and suppliers.
  3. Update all materials: Make sure to update all materials such as business cards, letterhead, and promotional materials with the new visual identity.
  4. Update your website and social media: Don’t forget to update your website and social media profiles with the new visual identity. This includes your logo, colors, and any other visual elements.
  5. Train employees: Make sure that your employees are familiar with the new visual identity and know how to use it properly. This may involve providing training or guidelines on how to use the new branding.
  6. Be consistent: It is important to be consistent in the use of the new visual identity across all touchpoints. This helps to build recognition and credibility for the brand.
  7. Be patient: It may take some time for the new visual identity to be fully adopted by all stakeholders. Be patient and continue to communicate and educate about the changes.
  8. Monitor and measure: Keep track of the impact of the new visual identity on your business. This can help to identify any areas that may need further attention or adjustment.
  9. Seek feedback: Encourage feedback from stakeholders about the new visual identity and take their input into consideration.
  10. Have fun: Introducing a new visual identity can be a fun and exciting process. Embrace the opportunity to refresh and modernize your brand and have fun with it.

Extra tip: Consider producing branded sneakers in the style of your new visual identity. This can be a fun and innovative way to showcase your brand and engage with customers. We’ve helped many brands with introducing their new visual identity. Nothing grabs attention more than your entire staff walking on your new branded sneakers. You could even use them as part of your online advertising or as a unique giveaway your audience can win via an online promotion.

Summary: Introducing a new visual identity for a company can be a challenging but rewarding process. By planning ahead, communicating with stakeholders, updating materials, and being consistent and patient, you can successfully roll out your new visual identity. An extra tip is to consider producing branded sneakers in the style of your new visual identity as a fun and innovative way to showcase your brand.

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